Create a compelling Value Proposition

Creating a clear and compelling value proposition not only helps to sell a product or service but positions a brand in such a way that consumers are able to connect with your brand, bearing in mind that it is almost impossible to make everyone happy. It’s bad marketing to even try. By its very nature, marketing is all about targeting the right customer for your product or service.
But how do you develop this compelling value proposition?

Well, the process is easy:

Click to read 7 steps to develop your customer Value Proposition by Mike Innes

Unique Selling Point

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