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There is no doubt that successful brands target customers with promises that they are unique and offer different experience

But clearly what the customers ultimately wants from any product or service is value, good brand reputation and emotional connection. Consistent delivery on promises would definitely grow loyal customers and sustainable growth of the brand.

Brand Strategy Road Map

 

(But clearly what the customers ultimately wants from any product or service is value, good brand reputation and emotional connection. Consistent delivery on promises would definitely grow loyal customers and sustainable growth of the brand.)

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